bloomshorts Manchester City’s Record-Breaking Kit Deal
Manchester City has officially announced a landmark kit manufacturing partnership with Puma, worth a reported £1 billion over the next decade. This deal not only cements City’s position as a global football powerhouse but also sets a new record for the most lucrative kit deal in Premier League history.
A New Era of Partnership
Following a successful initial agreement in 2019, the renewed partnership will see Puma paying Manchester City £100 million annually until 2035. This figure surpasses the previous record held by Manchester United’s deal with Adidas, highlighting the growing commercial appeal of top-tier football clubs.
Global Ambitions and Achievements
“Our collaboration with Puma has exceeded all expectations, bringing together innovation, performance, and global fan engagement,” stated Ferran Soriano, CEO of City Football Group. Puma’s CEO, Arthur Hoeld, echoed these sentiments, praising the partnership’s success both on and off the pitch.
Looking Ahead
Despite a season without major trophies, Manchester City’s commercial ventures continue to thrive, signaling the club’s unwavering ambition and global influence in the world of football.
